Committee on Audience Research and Evaluation (CARE)
 




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For questions or comments about this web site please contact Leah M. Melber.




Committee on Audience Research and Evaluation (CARE)


Welcome to CARE’s website, which contains information for those interested in audience research and evaluation in museums, zoos, aquariums, historic sites and other visitor institutions. CARE is a Standing Professional Committee of the American Association of Museums(AAM), and is made up of audience researchers and evaluators who work in museums, independent professionals and others interested in audience research in museums and other cultural institutions.

 

Our focus is on visitor studies, a term commonly used in the museum field to describe the process of systematically obtaining knowledge from and about museum visitors, actual and potential, for the purpose of increasing and utilizing such knowledge in the planning and execution of those activities that relate to the public.


What's New
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  • Interested in sharing your work with the CARE Community and beyond?
    Submit a proposal for the 2010 CARE Marketplace of Ideas held during AAM’s Conference, May 23-26 in Los Angeles, CA.
  • CARE is now accepting applications for fellowships to attend the 2010 AAM Annual Meeting in Los Angeles. Two $1,000 fellowships will be awarded this year. One will be awarded to a currently enrolled student at a recognized university/college; the second will be awarded to a museum professional who is not enrolled as a student.

    Fellowship applicants must:
    • Be a current, paid member of CARE at the time of application;
    • Be relatively new to the museum field (in their first five years);
    • Have never previously attended the AAM Annual Meeting.

    Fellowship recipients must:
    • Attend the CARE Business Meeting at the Annual Meeting;
    • Attend the CARE Evening Event at the Annual Meeting;
    • Attend the CARE Issues Luncheon at the Annual Meeting;
    • Visit the CARE marketplace/poster session.

    Preference will be given to those who are presenting at the Annual Meeting; either in a panel session or presenting a poster (one type of presentation will not be weighed more heavily than the other). Eligibility information and application requirements have been posted at AAM's website, so please go to: http://www.aam-us.org/am10/fellowships.cfm for more information. All applications must submitted to AAM by Friday, January 15, 2010.

    Learn what a former fellowship recipient gained from her experience
  • 22nd Annual Excellence in Exhibition Competition
    Entries are currently being accepted for the 22nd Annual Excellence in Exhibition Competition. The competition recognizes outstanding achievement in exhibition from all types of museums, zoos, aquariums, botanical gardens and non-commercial institutions offering exhibitions to the public. The exhibition must have opened to the public between November 30, 2007 and November 30, 2009. Institutions submitting entries must have one team member who is a member of AAM. The deadline for entries is January 11, 2010 (Postmark Date). Winners will be announced at the Annual Meeting of the American Association of Museums in Los Angeles in 2010, and will receive national recognition in the AAM publication Museum News. In addition, all entries will be displayed at the Marketplace of Ideas.
    Standards for Museum Exhibitions and Indicators of Excellence
    Twenty-second Annual Excellence in Exhibition Competition Entry Form

    The Exhibition Competition is jointly sponsored by four standing professional committees of the American Association of Museums -- the National Association for Museum Exhibition (NAME), the Curators' Committee (CurCom), the Committee on Audience Research and Evaluation (CARE) and the Committee on Education (EdCom). http://name-aam.org/about/notes/competitions
  • We hope to see you at the 2010 Annual Meeting in Los Angeles, California! The deadline for submitting proposals has passed. Learn more about the conference and registration information that will be posted in the near future.



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