Committee on Audience Research and Evaluation (CARE)


	CARE Home

	About CARE

	Joining CARE

	AAM Annual Meeting

	Visitor Studies

	Professional Development

	Publications

	Resources

	Links

	Contact Us

For questions or comments about this web site please contact Leah M. Melber.

Committee on Audience Research and Evaluation (CARE)

Welcome to CARE’s website, which contains information for those interested in audience research and evaluation in museums, zoos, aquariums, historic sites and other visitor institutions. CARE is a Standing Professional Committee of the American Association of Museums(AAM), and is made up of audience researchers and evaluators who work in museums, independent professionals and others interested in audience research in museums and other cultural institutions.

Our focus is on visitor studies, a term commonly used in the museum field to describe the process of systematically obtaining knowledge from and about museum visitors, actual and potential, for the purpose of increasing and utilizing such knowledge in the planning and execution of those activities that relate to the public.

What's New
____________________________________________________________________________

We hope to see you in Minneapolis-Saint Paul, MN for the 106th AAM Annual Meeting & Museum Expo. Plan your Meeting by checking out the CARE-sponsored sessions and Professional Network endorsed sessions, which we think will be of particular high quality and should not be missed. Visit the AAM Annual Meeting page to find out more about the sessions, events and workshops happening this year!
Get Involved with CARE
We would love to expand the base of professionals and students involved with the work of CARE, to have a growing pool of candidates for the elected positions, and to broadly represent our field. Towards these ends, we continue to welcome volunteers to serve both in CARE's elected and non-elected positions. Non-elected positions, filled throughout the year, include regional representatives, and subcommittees working on annual program submissions, the annual CARE booth and marketplace, events and workshops for AAM's annual meeting, fellowships, nominations, webinars, and the exhibition competition. Some of these positions require activity at the AAM Annual Meeting, and others focus on regional work, or committee collaboration via e-mail and conference call. If you're interested or have colleagues to recommend, we'd love to hear from you. Email Christine Reich creich@mos.org or Angie Ong aong@pacsci.org if you are interested.