Committee on Audience Research and Evaluation (CARE)
 




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For questions or comments about this web site please contact Leah M. Melber.




CARE Officers

A.     Who are Officers and Committee Chairs of CARE?

The Executive Board is made up of the three elected officials, the regional representatives, and those who head sub-committees of task forces.  Examples of the latter include people who are helping to prepare for the AAM meeting.  The group serves as advisors to the elected officials and spearheads the major projects of CARE.  It meets annually at the AAM annual meeting and as needed.  Most of its business is done via email and conference calls.


I. Officers


Chair (2011-2013)
Christine Reich
Manager of Research and Evaluation
Museum of Science
Science Park
Boston MA 02114-1099
617-589-0302
creich@mos.org


Vice-Chair (2011-2013)
Angie Ong
Evaluation Manager
Pacific Science Center
200 Second Avenue North
Seattle, WA 98109
(206) 443-2001
aong@pacsci.org



Secretary (2010-2012)/
Treasurer (2010-2012)
Kerry DiGiacomo
Audience Research Manager
Philadelphia Museum of Art
PO Box 7646
26th St. and Benjamin Franklin Parkway
Philadelphia PA 19101
215-684-7848
kdigiacomo@philamuseum.org

Immediate Past Chair
Keni Sturgeon
Curator & Museum Director
Willanette Heritage Center
1313 Mill Street SE
Salem, OR 97301
503-585-7012
kenis@missionmill.org


II. Regional Representatives


Northeast Representative
Juli Goss
Research Assistant
Museum of Science
1 Science Park
Boston, MA 02114
617 589-4413
jgoss@mos.org

Mid-Atlantic Representative OPEN

Southeastern Representative
Amanda Krantz
Research Associate
Randi Korn & Associates, Inc.
118 East Del Ray Avenue
Alexandria, VA 22301
703-548-4078
krantz@randikorn.com

Midwest Representative
Elee Wood
IUPUI School of Education
902 W. New York Street
ES 3125
Indianapolis, IN 46202
317-274-7332
eljwood@iupui.edu

Mountain/Plains Representative
Heidi Rettig
President, Heidi Rettig & Associates
PO Box 2260
Bigfork, MT 59911-2260
(406) 982-3199
heidi@heidirettig.com

Western Representative OPEN

International Representative OPEN


III. Project Chairs

Website
Leah Melber
Lincoln Park Zoo
2001 N. Clark Street
Chicago, IL 60610
(312) 742-2064
lmelber@lpzoo.org


IV. AAM 2012 Planning Team

CARE Program Committee Chair
Jill Stein
Senior Research Associate
Institute for Learning Innovation
3168 Braverton St., Suite 280
Edgewater, MD 21037
410-956-5144
stein@ilinet.org

CARE Marketplace Chair OPEN

Fellowship Chair
Emily Skidmore
Research Associate
Randi Korn & Associates, Inc.
118 E. Del Ray Ave.
Alexandria, VA 22301
(703) 548-4078 (phone)
skidmore@randikorn.com

Conference Publications
Leah Melber/Jill Stein/
2012 Website/Marketplace/Program Chair (or designated program committee member)

Workshop/Webinar Chair
Steven S. Yalowitz –planning committee chair
Senior Research Associate
Institute for Learning Innovation
3168 Braverton St., Suite 280
Edgewater, MD 21037
410-956-5144
yalowitz@ilinet.org


Evening Event Chair [MN] OPEN

NAME/CARE/CurCOM/EdCom
Exhibition Competition Coordinator
Elizabeth Kunz Kollmann (2011-2013)
Senior Research & Evaluation Associate
Museum of Science
Science Park
Boston MA 02114-1099
617-589-0467
ekollmann@mos.org

Exhibition Competition Judge
Beverly Serrell (2012 & 2013)
Director, Serrell & Associates
5203 S. Kenwood Avenue
Chicago, IL 60615
773-643-5922
baserrell@gmail.com

Issues Luncheon
Minda Borun
Director of Research and Evaluation
The Franklin Institute Science Museum
222 N. 20th Street
Philadelphia PA 19103
215-448-1103
mborun@gmail.com

Ellen Giusti
Visitor Studies Consultant
1125 Park Avenue
New York, NY 10128
212-876-1425
egiusti@nyc.rr.com

Randi Korn
President
Randi Korn & Associates, Inc.
118 East Del Ray Avenue
Alexandria, VA 22301
703-548-4078
www.randikorn.com

AAM Resource Center Booth
Rachael Mathews
Interpretation Programs Coordinator
The Children's Museum of Indianapolis
3000 North Meridian St.
Indianapolis, IN 46208
rachaelm@childrensmuseum.org


Nominating Committee (2011-2013)
(Includes Immediate Past Chair)

Keni Sturgeon
Curator & Museum Director
Willamette Heritage Center
1313 Mill Street SE
Salem, OR 97301
503-585-7012
kenis@missionmill.org

One/Two Committee Members OPEN

AAM Staff Liaison
Julie Hart
Assistant Dir., Accreditation Program
American Association of Museums
1575 Eye St., NW, Suite 400
Washington, DC 20005
202-218-7712
jhart@aam-us.org

 

B. Nominating Process

 

Because the operating guidelines are somewhat vague, the working process has been to have the Chair recruit a committee member to work on nominations, either alone or with others.  In the ideal scenario, the nominations are  lined up before the March/spring Gauge and a mail-in ballot is attached with the candidate’s biography.   This ballot is then returned to the nominating chair before the AAM annual meeting.  At the meeting, those ballots along with the votes of those at the business meeting are counted, and new officer(s) take charge at the end of the business meeting.

 

The chair is elected in odd-numbered years; the other two officers are elected in even-numbered years.

 

C.  Officer Job Duties 

The Operating Guidelines define each job in generalities.  These descriptions are based upon the experience of the officers in 2001-2003.

 

I.                   Chair: 

A.     Council of Standing Professional Committees – The chair sits on this group, and through it, advocates for CARE and its positions within AAM.  The SPC Council meets three times a year:  at the annual meeting (usually the Sat and Sun. before the meeting begins), in August and in November.  The last two meetings are in DC.  CARE’s budgets can help reimburse travel.  The chair of SPC Council (a chair of one of the committees is elected by the Council) circulates agendas and travel information. 

 

At these meetings, about half the time is spent learning about AAM initiatives, and the other half is spent evaluating the last and planning for the next annual meeting.  August’s meeting includes a second day that the chair attends with the program chair. 

 

AAM has a separate book that describes in more detail the duties of the SPC Council and provides AAM information.

 

B.     Korenic Award sub-committee of the SPC Council – CARE provides a member to this group who chooses the recipient of the award.  AAM advertises the award in the fall through Aviso.  The Korenic committee members (of which there are 3) also need to have other SPCs list the award in their fall newsletters in order to increase the pool of applicants.  Decisions should be made in winter so that the recipient can use the award for AAM, if s/he desires.  (See files for letter samples.)

 

C.     Answering questions – About once every couple of weeks, a phone call or email arrives from someone who has gotten the Chair’s name from AAM or the web.  These people usually want one of three things:

 

                                                              i.      Who to hire as an evaluator – send to the AAM Bookstore to buy the Directory

                                                            ii.      Information on the state of museum evaluation – usually a member of the press – refer to AAM’s Information Service or suggest publications; in general, AAM asks that SPC chairs do not make statement for the press without clearing it with AAM first

                                                          iii.      Membership information – provide info needed; refer to AAM’s web site to become a member

 

D.    AAM Annual Meeting -  See Annual Meeting section for deadlines.

                                                              i.      Prepares a one-page annual report for SPC chair and AAM Board

                                                            ii.      Sets agendas and orders refreshments, AV equipment, etc. for Board and Business meetings

                                                          iii.      Acts as contact for AAM with volunteers heading different aspects (like luncheon, booth, etc.).   Ensures that all stay on deadlines.

                                                          iv.      Attends pre-meeting weekend meetings that include:

1.      SCP Council meeting

2.      SPC meeting with other Councils

3.      AAM program meeting

4.      receptions for SPC chairs

 

E.     Keeps in contact with AAM staff liaison for the committee – currently Janet Campbell – should add her to any email and mailing lists

 

F.      Finds volunteers for various tasks, including appointing regional reps

 

G.    Gauge -  Consults with the editor on content.  Writes a column for each issue.

 

II.                Vice-chair

A.     Main duty is the Directory of Evaluators, which is published in May in the odd-numbered years

 

III.             Secretary/Treasurer

A.  Tracking finances and reconciling with AAM records monthly

B.     Processing CARE deposits and check requests two to three times per month (in batches)

C.     Working with the Chair to develop the budget to be voted on at AAM annual meeting

D.  Distributing the monthly membership update from AAM monthly

E.     Laying out, printing and mailing the annual membership directory in (October)

F.     Updating the new member letter and materials sent out by AAM (annually)

G.  Responding to member queries (occasional)

H.  Sending out member updates by email as requested by the Chair

I.        Preparing and shipping materials for members representing CARE at regional and national conferences (2 or 3 times per year)

J.       Fulfilling publications sales (including AAM Bookstore) a couple times per year

 

IV.              Regional representatives

A.     Gather information about evaluation and research projects in their region to share in The Gauge

B.     Represent CARE at regional museum meetings, distributing CARE literature, offering sessions on evaluation, etc.

C.     Advise the CARE officers in topics of concern to audience research and evaluation field

D.    Help develop sessions for the AAM annual meeting



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