Committee on Audience Research and Evaluation (CARE)
 




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For questions or comments about this web site please contact Leah M. Melber.




Visitor Studies: Guidance from the Field

 

Each year at the AAM Annual Meeting, members of CARE and other experts within the field of visitor studies share information on current evaluation studies as well as methodology and planning support.

 

You can browse recent presentations by either topic or author by selecting the appropriate link below. You can browse Posters by title.

 
View Presentations by Topic       or       View Presentations by Author

 

Posters:

Latino Anchors Assessment
Salvador Acevedo (2009)

Skyline
Chicago Children’s Museum & Randi Korn & Associates, INC. (2009)
Poster - Photo Presentation - Report Summary

Collaborative Family Learning: Exhibit Interactions from the Woodland Park Zoo
Karin Hoffman (2009)

Visitor Learning Outcomes at the Museum of Peoples and Cultures
Tammy Messick (2009)

Creating an Evaluation Framework:
How to Manage a Large Project and Many Programmes Single-Handedly

Caroline Thalund (2009)

Effective biological learning in museums:
Natural history dioramas – Dusty relics or educational tool?

Sue Dale Tunnicliffe & Annette Scheersoi (2009)

Where’s Everybody? An Analysis and Interpretation of Visitor Flow of Program Scheduling, Staffing, and Attendance
Elizabeth Wood (2009)


Presentations by Topic:

Introduction to Visitor Studies

Preparing and Conducting Evaluations

“So you want to do an evaluation?”
Randi Korn (2006)

Exhibit Evaluation
Judy Koke (2009)

Program Evaluation
Cecelia Garibay (2009)

Conducing Marketing Research in Museums
Steve Yalowitz (2009)


Evaluation and Research Methods

Current Projects

Accompanying Handouts

Presentations by Author:

Zahava Doering, Smithsonian Institution
Visitor Studies 101: Understanding Audiences (2006)

Kirsten Ellenbogen, Science Museum of Minnesota
Visitor Studies 201: Interviewing Visitors (2007)

John Fraser, Institute for Learning Innovation
Educational Value of Zoos and Aquariums (2009)

Cecelia Garibay, Garibay Group
Program Evaluation (2009)

Ellen Guisti, Independent Consultant
Visitor Studies 101 (2009)
“Visitor Studies” and “Evaluation”: What Does That Mean? (2006)

Judy Koke, Art Gallery of Ontario
Exhibit Evaluation (2009)

Randi Korn, Randi Korn & Associates
“So you want to do an evaluation?” (2006)

Amanda Krantz, Randi Korn & Associates
Rethinking Survey Research: The Implications of Cluster Analysis Findings on Museum Practices at the Sports Legends Museum at Camden Yards (2009)

Theano Moussouri, University College London and Audience Focus
Using Model Technology in Museums (2009)

Chris Parsons, Word Craft
Visitor Studies 201: Focus Groups (2007)

Jessica Stickler, Institute for Learning Innovation
Educational Value of Zoos and Aquariums (2009)

Kathleen Tinsworth, Denver Museum of Natural Science
Visitor Observations: Seeing is Believing (2007)

Steve Yalowitz, Institute for Learning Innovation
Making Sense of Visitor Data for Yourself and Others (2006)
Conducing Marketing Research in Museums (2009)



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