Committee on Audience Research and Evaluation (CARE)
 




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For questions or comments about this web site please contact Leah M. Melber.




Committee on Audience Research and Evaluation (CARE)


Welcome to CARE’s website, which contains information for those interested in audience research and evaluation in museums, zoos, aquariums, historic sites and other visitor institutions. CARE is a Standing Professional Committee of the American Association of Museums(AAM), and is made up of audience researchers and evaluators who work in museums, independent professionals and others interested in audience research in museums and other cultural institutions.

 

Our focus is on visitor studies, a term commonly used in the museum field to describe the process of systematically obtaining knowledge from and about museum visitors, actual and potential, for the purpose of increasing and utilizing such knowledge in the planning and execution of those activities that relate to the public.


What's New
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  • We enjoyed seeing you at the AAM Annual Meeting and Museum Expo 2010 and hope you'll join us in Houston in 2011!
  • Get Involved with CARE
    We would love to expand the base of professionals and students involved with the work of CARE, to have a growing pool of candidates for the elected positions, and to broadly represent our field. Towards these ends, we continue to welcome volunteers to serve both in CARE's elected and non-elected positions. Non-elected positions, filled throughout the year, include regional representatives, and subcommittees working on annual program submissions, the annual CARE booth and marketplace, events and workshops for AAM's annual meeting, fellowships, nominations, webinars, and the exhibition competition. Some of these positions require activity at the AAM Annual Meeting, and others focus on regional work, or committee collaboration via e-mail and conference call. If you're interested or have colleagues to recommend, we'd love to hear from you. Email Keni Sturgeon kenis@missionmill.org or Christine Reich creich@mos.org if you are interested.





 



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