Committee on Audience Research and Evaluation (CARE) Welcome to CARE’s website, which contains information for those interested in audience research and evaluation in museums, zoos, aquariums, historic sites and other visitor institutions. CARE is a Standing Professional Committee of the American Association of Museums(AAM), and is made up of audience researchers and evaluators who work in museums, independent professionals and others interested in audience research in museums and other cultural institutions. Our focus is on visitor studies, a term commonly used in the museum field to describe the process of systematically obtaining knowledge from and about museum visitors, actual and potential, for the purpose of increasing and utilizing such knowledge in the planning and execution of those activities that relate to the public. What's New__________________________________________________________________ We hope to see you at the 2010 Annual Meeting in Los Angeles, California! Proposal submission deadlines are fast approaching, Click here for more information.
Welcome to CARE’s website, which contains information for those interested in audience research and evaluation in museums, zoos, aquariums, historic sites and other visitor institutions. CARE is a Standing Professional Committee of the American Association of Museums(AAM), and is made up of audience researchers and evaluators who work in museums, independent professionals and others interested in audience research in museums and other cultural institutions.
Our focus is on visitor studies, a term commonly used in the museum field to describe the process of systematically obtaining knowledge from and about museum visitors, actual and potential, for the purpose of increasing and utilizing such knowledge in the planning and execution of those activities that relate to the public.