Committee on Audience Research and Evaluation (CARE)
 




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For questions or comments about this web site please contact Leah M. Melber.




Committee on Audience Research and Evaluation (CARE)


Welcome to CARE’s website, which contains information for those interested in audience research and evaluation in museums, zoos, aquariums, historic sites and other visitor institutions. CARE is a Standing Professional Committee of the American Association of Museums(AAM), and is made up of audience researchers and evaluators who work in museums, independent professionals and others interested in audience research in museums and other cultural institutions.

 

Our focus is on visitor studies, a term commonly used in the museum field to describe the process of systematically obtaining knowledge from and about museum visitors, actual and potential, for the purpose of increasing and utilizing such knowledge in the planning and execution of those activities that relate to the public.


What's New
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  • The Twenty-fourth Annual Excellence in Exhibition Competition recognizes outstanding achievement in the exhibition format from all types of museums, zoos, aquariums, botanical gardens, and any other types of noncommercial institutions offering exhibitions to the public. Entries are due January 18, 2012.
    More information including entry form >>
  • We enjoyed seeing many of you at the 2011 Annual Meeting and Museum Expo in Houston! We now have presentations up on our website so you can learn more about the work of CARE members that was shared at the conference.
    View Presentations >> 
  • Get Involved with CARE
    We would love to expand the base of professionals and students involved with the work of CARE, to have a growing pool of candidates for the elected positions, and to broadly represent our field. Towards these ends, we continue to welcome volunteers to serve both in CARE's elected and non-elected positions. Non-elected positions, filled throughout the year, include regional representatives, and subcommittees working on annual program submissions, the annual CARE booth and marketplace, events and workshops for AAM's annual meeting, fellowships, nominations, webinars, and the exhibition competition. Some of these positions require activity at the AAM Annual Meeting, and others focus on regional work, or committee collaboration via e-mail and conference call. If you're interested or have colleagues to recommend, we'd love to hear from you. Email Christine Reich creich@mos.org or Angie Ong aong@pacsci.org if you are interested.





 



©Steve Yalowitz